Zero is ideal black and 100 is ideal white. This value suggests a mid-dark color on an sRGB display.
DIGITAL REFERENCE · COATED
Pantone®
724 C
Independent digital simulationThis page is not an official Pantone specification. Pantone® is a registered trademark of Pantone LLC.Check Pantone’s Color Finder ↗
ABOUT THIS REFERENCE
Pantone 724 C on screen.
Pantone 724 C is shown here as the sRGB simulation #934D11. The suffix C identifies the coated graphics reference. Its nearest generic process conversion is C0 M48 Y88 K42.
These values help with mockups, UI handoff, and color discovery. They do not reproduce the spectral behavior of a physical spot ink, and the CMYK recipe is not an official separation.
Before production: verify the color in a current physical Pantone publication, use licensed digital data where required, and approve a proof on the intended material.
READING THE COLOR
Mid-dark, clear and colorful,
and digitally approximate.
The derived CIELAB coordinates put Pantone 724 C at L* 40.49, a* 25.41, and b* 44.81. In plain language, this screen simulation is mid-dark, clear and colorful, and warmer, with a yellow direction. Its calculated chroma is approximately 52. These descriptions help compare the digital reference with neighboring colors; they are not names assigned by Pantone.
A positive value indicates a red direction.
A positive value indicates a yellow direction.
HEX, RGB, CMYK, and LAB serve different jobs
#934D11 is the compact HEX form of the RGB values 147, 77, 17. Both describe the same sRGB screen simulation and are appropriate for web comps, interface tokens, presentations, and other emitted-light previews. They do not encode the spectral data or ink formulation of a physical Pantone standard.
The displayed CMYK value—C0 M48 Y88 K42—is calculated from that sRGB simulation without an ICC output profile. Real process separations depend on press condition, paper, ink, black generation, and total ink limit. The LAB value is derived from sRGB under standard assumptions and is useful for comparisons inside this site; do not substitute it for licensed measured data when a specification requires official values.
OTHER PAPER FINISHPantone 724 U#A57350
Coated versus uncoated
The related uncoated reference is simulated as #A57350. C and U are separate entries because paper finish changes the way ink color is perceived. Do not remove the suffix or assume the two versions share identical production values.
Compare Pantone 724 U →How to use Pantone 724 C in a project
- Keep the full reference.Write Pantone 724 C, including the C suffix, in the brief and artwork notes.
- Use #934D11 for previews.Apply the HEX or RGB simulation when a browser or screen mockup needs an approximate visual.
- Decide spot or process.Ask whether the job will use a dedicated spot ink or reproduce the appearance through process inks.
- Set the production condition.Confirm the stock, coating, print method, color profile, and viewing light with the supplier.
- Approve physical output.Compare a current official standard and an appropriate proof or production sample before sign-off.
Frequently asked questions
What is the HEX approximation for Pantone 724 C?
The independent sRGB simulation used on this page is #934D11. It is intended for screen previews and is not an official Pantone production specification.
What RGB values approximate Pantone 724 C?
This reference uses RGB 147, 77, 17 in the sRGB color space.
Can I print Pantone 724 C with CMYK 0, 48, 88, 42?
Those CMYK percentages are a generic, profile-free estimate derived from the screen value. Ask the printer for the correct separation or specify the verified spot ink.
What does the C suffix mean?
C identifies the coated paper version in the Pantone graphics system. Keep the suffix when communicating the reference.